Thursday, November 12, 2015

Reading list: creative entrepreneurs and PR pros

After yesterday's lunch 'n learn, I sent out a list of books related to PR and creative business. I've found these helpful this year, both for my own development and for my music publicity students at UGA. I'd love to hear any suggestions you may have!
I included Amazon links for convenience / further info, but I encourage you to support a local bookstore like Avid Bookshop if you pick one up!
I'm thinking of compiling posts like this one into a monthly or bi-monthly resource email. If you'd like to be included, sign up here.

Blog, Inc. - not exactly a PR book, but understanding how to run a successful blog can give you insight into what bloggers need. And blogging may be part of your own marketing strategy!
Nicely Said - great for writing informally but professionally. Kate wrote MailChimp's style guide. I like writing that is clear and concise over flowery, and I think this book sums that up. A big focus here is on developing your brand's written voice for the web.
Recipe for Press - media relations basics and some fun case-studies from Athens' own Amy Flurry!
ReWork - haven't started on this one yet, but was recommended to me by John Beeler, brand manager at MailChimp and label manager at Asthmatic Kitty Records (Sufjan Stevens label) so I ordered it immediately! Seems like lots of great advice for breaking out of conventional ways of doing business.
Girlboss - Not PR related at all. Biographical with some business and personal advice. Sophie launched a wildly successful national clothing company that started as an eBay vintage biz out of her house. Irreverent and inspiring.
Big Magic: Creative Living Beyond Fear - I haven't gotten around to reading this one yet either, but it's currently on the New York Times' best sellers list and I keep seeing it everywhere. "Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives." (Yes, it's by the Eat, Pray, Love lady :)
Passion Planner - If you like paper planners, give this one a try! I like how it has a journaling element when it comes to goal setting and reflecting on your past month, and an emphasis on work life balance (or balancing your main job with your side hustle :)

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